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Grand-mère

Grandmother- Grand-mère

A long time ago, I met a person in Paris who will always have a very special place in my heart.

The person I met was the French actress Simone Ricroche, her screen name was “dit ROCHE.” When we met she was 80 and I was just 20. She inspired me and taught me to see the many possibilities in life and over the years we became very close, so close that I began to call her my grandmother, Ma grandmere.

One day she showed me her favourite beach dress and joyfully started to talk about the golden age of the beautiful, exclusive days on the French Riviera. How she enjoyed drinking afternoon tea at the Carlton in Cannes or going for a glass of champagne at the Casino Club in Monaco.

Grandmere always said “there is never an excuse not to look stunning”. She believed a woman should feel beautiful all the time, always be well dressed and look good on any occasion. She would say, “as any adventure could be waiting around the corner, you should always be dressed for it!” It was because of her philosophy and her impact on my life that I designed this line of clothing. I hope you will try one of my smooth and comfortable dresses. I know you will enjoy every minute wearing it.

Bonne Plage

Louise Juel Severin